DORITOS
|
XFINITY
|
CHEETOS
|
THE DALÍ MUSEUM
|
PEPSI
|
TOSTITOS
|
BMW
|
DORITOS | XFINITY | CHEETOS | THE DALÍ MUSEUM | PEPSI | TOSTITOS | BMW |
Dina & Mita
Frito-lay
Two badass abuelas brought Latino culture to advertising’s biggest stage.
At Super Bowl LVIII, Doritos Dinamita embraced inclusivity with the abuelas Dina and Mita on a mission to reclaim their favorite snack. Featuring Jenna Ortega, Danny Ramirez, Patricia Mauceri, and Olivia Negrón, the spot was crafted with authenticity—directed by Brazilian duo Alaska, shot by Rodrigo Prieto, and scored by Camilo Lara.
Teasers
Major Publications:
|PEOPLE| • |USA TODAY| • |TODAY SHOW| • |FORBES| • |MUSE BY CLIO| • |ADAGE| • |DIGIDAY| • |ADWEEK| • |LITTLE BLACK BOOK| • |VARIETY| • |COMPLEX|
Dalí Lives
The Dalí Museum
On the 30th anniversary of Dalí’s death, the Dalí Museum brought him back using artificial intelligence to offer its visitors a point of view they never had: the art according to the artist.
Major Publications:
|THE VERGE| • |FAST COMPANY| • |MUSE BY CLIO| • |SMITHSONIAN| • |MASHABLE| • |DAZZE| • |CREATIVITY| • |ENGADGET| • |THE DALÍ MUSEUM|
Flamin’ Hot University
Frito-Lay
In the U.S., HBCU grads face 19% more student debt than their peers. So we created Flamin’ Hot University—FU for short—a fake school raising real scholarship money. Led by HBCU alum Megan Thee Stallion, 100% of merch sales funded scholarships at her alma mater, Texas Southern University.
Anthem commercial
Major Publications:
|HYPEBEAST| • |FOX| • |HOUSTON CHRONICLE| • |ADAGE| • |BILLBOARD| • |KHOU| • |VIBE| • |REVOLT| • |FORWARD TIMES|
Data in Dollars
Xfinity Mobile
The U.S. has some of the most expensive cellular data plans, but Xfinity Mobile was built to save people money. To prove it, we turned pre-roll ads into data price tags, showing viewers exactly how much they were spending just to stream their next video.
Pre-roll examples
Triangle Tracker
Doritos
We took over the triangle shape with Triangle Tracker, a first-of-its-kind Snapchat lens that let users turn every triangle they spotted into a Doritos chip.
We launched the campaign by taking over giant triangular buildings across the country.
Then, we asked people to scan triangles using the snapchat lens.
We showed up at the VMAs with a triangular stage.
Triangles even appeared on an exclusive Fortnite Island.
Finally, we gifted a lucky fan a triangular credit card worth a quarter million dollars.
Dream Tapestry
The Dalí Museum
We brought OpenAI’s DALL·E to the Dalí Museum with The Dream Tapestry—an interactive experience where visitors turn text into AI-generated dream art, then watch it blend with others into a surreal, ever-growing digital tapestry displayed in the museum.
Cheetle ID
Cheetos
Cheetos, adidas, and Bad Bunny dropped an exclusive fashion linebut bots and resellers stood in the way. So, we created a real Cheetos fan detector using tech that recognized Cheetle (that iconic orange dust) on the true Cheetos fans’ fingers. To access the collection, all they had to do was show their Cheetled hands—something bots couldn’t fake.
The Remarkable Journey of the X5
BMW
To disrupt the LA Auto Show, we let the BMW X5 prove itself. Instead of hauling it in, we drove it 3,027 miles from its South Carolina factory, tackling storms, rough terrain, and even a demolition derby. The 10-day journey became a live product demo shared on social media. In LA, BMW’s presentation ended as the dirt-covered X5 roared onto stage—driven by BMW North America’s CEO.
LA Auto-show video
Paint It Black
Pepsi
To relaunch Pepsi Zero Sugar, we dropped a bold new remix of “Paint It Black” with H.E.R., Missy Elliott, and Timbaland—teased at the Grammys, unleashed at the Super Bowl. And that opening line? A not-so-subtle swipe at our red-can rivals: “I see a red door and I want it painted black.”
Breathalyzer Bag
Tostitos
The biggest sports day is also the biggest day for drunk driving. So, a snack made for sharing at Super Bowl parties created the Party Safe Bag—a chips bag that detects alcohol on your breath and helps fans get a safe ride home.
Wasted Blood
Allout
In Brazil, a prejudiced law bans gay men from donating blood. To protest the waste, we filled a truck with blood bags and drove it through the city to call for change.
The World’s Most Downloaded Man
Camera Clara Studio
Fernando Martins, who runs a small photography studio in Brazil, was feeling the pressure—international image banks were eating into his business. So he came to us for help. The solution? A five-minute short film capturing his face-off with an unexpected nemesis: the world’s most downloaded man.
CASE STUDY
The Story of Tsutomu Yamaguchi
Boatos.org
Misinformation is spreading faster than ever—and fighting it needs more than just facts. That’s why Boatos.org, a leading fact-checking platform, asked us to shake things up with a bold new approach.
